F1 partnership gets off to a winning start
JCB’s partnership with leading Formula One team Williams Martini Racing got off to a winning start with customers at the Australian Grand Prix races.
Twenty-seven high-profile businesses were guests of the company at Melbourne for the first race of this year’s F1 season – a corporate hospitality event which was an “overwhelming success”.
Paul Fernihough, JCB General Manager Pacific, who attended the Australian motor racing event. said: “Our guests had the chance to access all areas of the Williams facilities, garages and pit areas which surpassed their expectations and for many ensured a once-in-a-lifetime experience. People said it was a memorable day that would stay with them for a long time.
“The time spent with existing and potential customers helps us to develop long-standing relationships and better understand their business needs. It has opened up opportunities that, without the event, would not have been presented to JCB.”
As part of the partnership agreement with Williams Martini Racing, JCB branding appears on the Williams Mercedes FW40 car. JCB will also feature on Williams F1 drivers Felipe Massa and Lance Stroll’s race suits and helmets and, from the British Grand Prix in July onwards, on all trackside personnel team kit.
At the launch of the partnership, Lord Bamford said: “I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does. We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel efficient and intuitive to operate. Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.”
Claire Williams, Deputy Team Principal, Williams Martini Racing, said: “We are delighted to welcome JCB to our family of partners. Engineering and innovation are also at the core of everything we do at Williams – which makes this partnership one of shared values and aspirations. As two great British brands, we share a similar drive to continually push boundaries and not rest on our laurels to be the best.”